Originally a fantasy chocolate bar that only existed in Roald Dahl’s novel “Charlie and the Chocolate Factory”, the Wonka Bar was manufactured and sold from 2005 to 2010. This version of the Wonka Bar was released by the Willy Wonka Candy Company brand, which was part of Nestlé.
The chocolate bar was discontinued in 2010 due to poor sales, but we remember a lot of excitement buzzing around about them when they were first released.
Unknown to some, this wasn’t the first release of the Wonka Bar. Nor were Nestlé the first company to make them. In 1971, alongside the 1971 film version of Charlie and the Chocolate Factory, the Quaker Oats Company created their own Wonka Bar to aid the advertisement and excitement of a film they invested $3 million into.
Unfortunately, there were production issues, and the Quaker Oats Company soon recalled the bars after they hit store shelves.
Nestlé went pretty far to promote the 2005 film adaptation of Charlie and the Chocolate Factory. Within five lucky Wonka brand products lay a golden ticket – worth a cash prize of $10,000!
Several different Wonka Bars were produced that year, including Nutty Crunch Surprise and Triple Dazzle Caramel.
A second round of chocolate bars was produced in March 2010 by Nestlé USA, just two months after the original Nestlé products were discontinued. These Wonka Exceptionals bars followed their predecessors and left stores in 2012.
But that still wasn’t the end of the Wonka line. In August of 2013, Nestlé UK returned Wonka bars to shops. The new bars were available in blocks of 100 grams or as small bars meant for indulgent treats. Flavours consisted of Millionaire’s Shortbread, Crème Brûlée, and Chocolate Nice Cream. Again, the fall of the bars’ sales caused the company to rethink their venture, and they were discontinued.
Lastly, Nestlé Australia and New Zealand introduced their own Wonka Bar Line. Their creations were 170-gram bars, which were released in four flavours: Wonka Triple Chocolate Whipple Bar, Nutty Crunchilicious, Caramel Hat Trick, and Chocolate Tales Bar. Other flavours existed in smaller sized bars. But, you guessed it, they were also discontinued.
With so many attempts at creating a Wonka Bar that could be on the shelf with the likes of other household chocolate brands, one has to wonder what went wrong. Was it the price? The flavours? The audience? We at Taffy Mail couldn’t tell you, but this is certainly a product we would love to see returned to confectionary aisles.
It’s not all sad news, though! There are still Wonka Bars out there. They seem to be largely produced by smaller companies, and none are officially branded Wonka Bars, but hope isn’t lost!